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Friday, 27 May 2011

Lets shoot colour games

Colours, striking and bold, are such a big deal this summer, editorial shoots has been taken over by it. Although strongly editorialized, i kind of think that the street will find it hard to adopt as a daily outwear.

I shot color blocking and i must say it was fun but only as a game to play in the backyard, nothing to be taken too serious, please.

First some inspiration for the shoot.  

Photographer Jun Ho Lee
Styling Me
Make up and Hair Suh Yunkang
Model Marcela@ premier


Thanks to Marcela for her spirit in the frizing cold of Brighton Beach.

Marcela for ELLE mag.

Friday, 20 May 2011

SILENCE (she said)

At the end of my adventure/studies here in London, I thought i would go back to when i started here, almost a year ago, and the best way is with the first shoot i did here in London.

    Photographer Vincenzo Aiello
    Styling Me
    Model Valeria B. for Premier
    Make up Yuko Fredriksson
    Hair Kiko

Monday, 16 May 2011

Sub cultures by designers for ss11

Following earlier discussion about sub cultures, I would like to show how earlier sub cultures has influenced designers in their ss11 collections.
I will present three sub cultures, showing their most known Characteristics followed by an image of the sub culture and than also an image of the relevant designer from his ss11 collection.
The three sub cultures i will present are; hippies, teddy boys and 70's disco.    
The hippies were a sub culture that appeared in the mid 60's in the United States. The earlier hippies were what is known in the 50', as the beatniks.  The 60's hippies sub culture change the fashion world and the street became the main inspiration for designers.    The freedom from normal rules, was recognized by the way they dressed, tattoo their body and lived their life.
The style was "anything goes", free choice, lots of prints, strongly came the flower prints (of which was called at that time the flower power style), big accessories, hair bands and ribbons, long and short skirts and dresses, sandals and jeans, which became for the first time a recognizable fashion garment. 
here is 60'S hippies

Here is Roberto cavallli ss11

Teddy boys
The teddy boys sub culture, started in the 50's in London, reviving the style of the dandies from the Edwardian period. The teddy boys came from families that had money, so the style of the clothes they wore reflected their way of life. There were also teddy girls, their style was no different.
Teddy Boy's wore Drape jackets, High-waist trousers exposing the socks, Polished Oxfords shoes, High-necked loose collar on a white shirt, Narrow tie and Brocade waistcoat.
Hairstyles was a trade mark as well. Greased-up hair with a quaff at the front and the side combed back or greased straight back and cut square across at the nape.
Teddy Girls wore drape jackets, pencil skirts, hobble skirts, long plaits, rolled-up jeans, flat shoes, tailored jackets with velvet collars, straw boater hats, cameo brooches, coolie hats and long, elegant clutch bags.
Here is 50's teddy boys

Here is Paul smith female version for the teddy boys ss11

70's Glam  
70's disco subculture was based on Music and strongly developed from the disco club culture.  Such like that was Studio 54. The NYC disco club represented the latest trends in disco music and in fashion, set the standards for a lot of young people that wanted to look as their famous role models that used to hang out in this club.
The 70's glam mostly included maxi dresses, evening trousers, halter neck jumpsuits, flared trousers suits and the garments were made from satin fabrics giving it the glossy expansive look.
Hollywood actress Farah Fawcett was the role model for the glamour's hair style. Strong and bold colors reflected the happy disco life.  
Here is Bianca Jagger at the entrance to studio 54

Here is Marc Jacobs ss11


Saturday, 14 May 2011

Joellie Lin Look Book ss11

I had the chance to meet Joellie Lin, talented new designer, an LCF graduate student that inspired me to style her look book. Photographer Alena Jascanka, who is a rising star, introduced me to Joellie and here is what came out.

Make-up and hair Suhyun Kang

Model Zak for Premier


Thursday, 5 May 2011

Punk is not Dead

Looking for inspirations in order to find the next trend in fashion, often Subcultures are a major influence, where you would look at.
Subcultures emerge from many reasons; most popular ones are usually influenced by the political/economic situation and/or by music.
Music is a major influential aspect on fashion. Musicians that introduces a strong statement in their music are usually present it through the lyrics of the songs and appearance, Where later on they becomes role models for social groups that adept their favorite musicians style.   
Subcultures that evolve from varies reasons mentioned above, will become a role models them self for designers that will translate the style clothing of these subcultures into their own in house style which will become trends and later on street Fashion again.          
Looking back at the history of fashion here are some of the major subculture that had huge impact on fashion; In the 50's the teddy boys and rockers, in the 60's the Mod and the hippies, in the 70's disco and punk, in the 80's new punk/new wave/dark 80's then also the pop/hip hop/breakdance and the Goth, the 90's the grunge and retro, 2000's Emo, Indie, Cholo and so on.
Any of the above subcultures can be found as a trend today. designers collections for ss2011 strengthen this statement as seen at Marc Jacobs resort collection about Mod fashion, Roberto Cavalli and Anna Sui the hippie chic, Marc Jacob and House of Holland the 70's disco Jean Paul Guiltier and Balmain the punk and which I will be focusing in.
PUNK      New subcultures developed, usually is just a new genre of the previous one. Punk rock music of the 70's was a genre of the 50's Rock-n-Roll. Contemporary example among others is the Emo movement. Based on indie pop-rock music but started as a movement based on hardcore Punk in the mid 80's, their style changed over the time, mostly identified as known in the 2000's.
During mid-1970’s, a punk rock movement based on music was seen at first in united states and spread later on to United kingdom and Australia. American punk emerged from music where British punk was more based on politics against the established system of government.
Punk ideology was left wing oriented and mostly concerned with individual freedom and anti-establishment views included anti-authority, non-conformity, nihilism, anarchism, socialism, anti-militarism, anti-capitalism, anti-racism, anti-sexism, anti-nationalism, anti-homophobia, environmentalism, vegetarianism, veganism and animal rights.
Music Groups like Clash and Sex pistols were the base for the British punk. Nihilistic views were shown with the slogan "No Future", which came from the sex pistols song "God Save the Queen.
Punk scene in London was entering officially to the fashion industry when Malcolm McClaren the sex pistols director and Vivienne Westwood opened their shop for punk clothes.
Fashion/life style Included hangouts, and a "do it yourself" attitude. The fashion introduced by this subculture was highly theatrical, including ripped clothing held together with safety pins and tattoos. Clothing was customized by applying paint or using markers.
Punk fashion in the early 1980s included tight "drainpipe" jeans, plaid/tartan trousers, kilts or skirts, T-shirts, leather jackets decorated with painted band logos, pins and buttons, and metal studs or spikes. Converse sneakers, skate shoes, brothel creepers, or Dr. Marten’s boots were part of the punk fashion.

Punk was expressed also through art where artist collaborated with punk music groups.


Punk experienced a new revival Last few seasons and is actually one of the strongest trends that has emerged out of the Spring/Summer 2011 runway shows. Punk can be seen in Ad campaigns,editorials and even in retail shops.

A glam touch to the renewed punk, leather jacket with studs, red leather trousers, accessories and hair are the key items for the total look.

Two very well known pank music bands today.

Very recomended movie  Punk’s Not Dead (2007)

Here is a very famous girl that totally delievers her Punk side.

Authentic Punk scene in London.

PUNK is not DEAD.